Sayreville, NJ — A small change is coming to Main Street—and it’s one that the Sayreville Economic and Redevelopment Agency (SERA) believes will have a lasting impact on the safety, vitality, and character of downtown Sayreville.
Following months of collaboration between residents, engineers, local officials, and Middlesex County, SERA is proud to announce the upcoming reduction of the speed limit on Main Street—from MacArthur Avenue to Washington Road—from 30 miles per hour to 25.
“This isn’t just about numbers on a sign,” said Councilman John Zebrowski, Chairman of SERA. “It’s about safety, quality of life, and revitalizing our Main Street for the people who live, work, and walk here every day.”
Putting People First
The decision to lower the speed limit is rooted in a people-first approach to urban planning. By reducing vehicle speeds, Sayreville aims to enhance pedestrian safety, reduce accidents, and create a more walkable, welcoming environment for residents and visitors alike.
“Fewer accidents. Safer crossings. A more welcoming place to gather and shop,” said Chairman Zebrowski. “A slower Main Street encourages foot traffic, supports outdoor dining, and invites people to linger—whether it’s for errands, events, or just to enjoy a walk.”
Beyond safety, the move is part of SERA’s broader goal of strengthening the local economy by promoting a vibrant and accessible downtown. Slower streets have been shown to support small businesses and create more engaging community spaces.
A Collaborative Win
Chairman Zebrowski highlighted that the reduction in the Main Street speed limit was only made possible through strong collaboration and community support. He expressed his gratitude to the many individuals and organizations who played a vital role in advancing the initiative, including:
· The residents and business owners who consistently advocated for a safer Main Street;
· The SERA administration and professional staff for their dedication and coordination;
· Middlesex County officials for their valued partnership and prompt approval of the speed limit change;
· CME Associates, the borough’s engineering firm, for their expert technical guidance;
· The SERA Commissioners for their continued leadership and commitment to revitalization efforts;
· And most importantly, the citizens of Sayreville, whose voices and concerns were instrumental in driving change.
“Together, we’re building not just a safer street—but a stronger community,” Zebrowski noted.
Next Steps
With county approval in place, the final step is a vote of approval by the Sayreville Borough Council. Once approved, new signage will be installed along Main Street to reflect the updated speed limit.
In addition, Sayreville will implement improved crosswalks and pedestrian enhancements designed to increase visibility, accessibility, and comfort. The Sayreville Police Department will also support the transition with increased community engagement and traffic compliance efforts.
Part of a Larger Vision
The speed limit reduction is one of several ongoing initiatives led by SERA to transform Main Street into a livable, walkable, and economically thriving downtown district. It exemplifies the agency’s commitment to responsive planning and long-term progress.
“At SERA, this effort is part of a broader vision,” said Zebrowski. “It’s a perfect example of what we can achieve when we listen to our residents, work together, and stay committed to building a Sayreville that we’re all proud to call home.”
For more updates on downtown revitalization and redevelopment efforts, visit the official SERA website or follow along with future episodes of The SERA Spotlight.